Description Logo & Branding for a leading alternative adventure and climbing company in the North West UK Concept Here I wanted to convey a sense of adventure whilst also adding in some personality. I choose to use a Pink colourway as it represents the name but to balance it by using it more as an accent as it's such a strong colour. The large and exaggerated fonts represent the fun element of the company and how it tries to promote adventure sports for all. The large dot and elongated letters create a sense of balance. The climber within the N gives a more direct idea of what activities the company provides and creates an eye catching and dramatic image. Services Branding, Logo design & concept, Mock ups
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