Description Branding and logo concept for a local artisan coffee shop in Christchurch, New Zealand. Services Logo Design . Graphic Design . Branding Concept Short Bros is a newly opened coffee shop in Queenstown, NZ. They specialise in organic and ethically sourced coffee roasted and ground on site. They pride themselves in their artisan products and treat the coffee brewing process as a real craft. My logo and branding aimed to create a real air of craftmanship with traditional sensibilities and a handmade vibe. The letterpress style of the logo harks back to a time when “making” was a slow and personal process filled with passion and skill. I also added the coffee bean fern to be sure the logo was clear about its craft and related to its location in New Zealand.
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