Description Logo and packaging design for Sumner Surf Wax, New Zealand. Services Logo Design . Graphic Design . Branding . Packaging Design Concept The message of my branding is to firstly convey the kiwi spirit, attitude and identity. The product is proudly made in New Zealand and that should be the most obvious thing about it on the first look. I created branding that has a refined, high end and quality feel to it that expresses the Kiwi culture and surf scene. The logo and packaging that has an air of tradition whilst feeling bright, modern and current. It has an impactful and yet lowkey vibe whilst retaining a sophisticated feel.
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